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Fact du Jour:
The average website search query is two or
three words long, and most users don't go past the first page of
results.
Are you using precise words in your website?
They'll help clients quickly find the information they need.
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Women still account for only 17 percent of law firm partners, 20
percent of federal judges and 14 percent of Fortune 500 general
counsels. And, at the current rate, the number of women partners won’t
reach parity with the number of male partners until 2088. (source:
Harvard Law Bulletin, Fall 2006)- Customers are five times more likely to switch
to a competitor firm because of problems with service than because
of problems with your work. (source: FastCompany, January 2004)
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85%of Canadians planning
to buy a home in the next two years will look online before contacting
a real estate agent or related professional. How will you reach
both the real estate agents and their clients? (source: emarketer
daily, November 2003)
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While 48% of individuals
with $100,000 or more to invest have a specialized tax advisor and
86% have a will, less than one third (30 %) have a written plan for
how their estate will be managed after their death. Of this group,
less than half have included tax plans; the number with business succession
plans is even smaller at 14%. How will you apply this information
to your wills and estates practice? (source: ipsos-reid, 2003)
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