Links

Find helpful information online and in the bookstore

The links below offer marketing advice and guidelines for professionals.

Readers often find value in suggestions aimed at other professions and making parallels to their own practices - for example, lawyers might appreciate knowing what accountants or physiotherapists consider effective.

Suggest a link! Please contact us and we will add it.

The Rules

• Law Society of BC - Professional Conduct Handbook, Chapter 14
  What you can and cannot do. It's wise to review this chapter before embarking on marketing activities such as advertising, public relations or website creation.

Marketing Websites for Law Firms:

• American Bar Association - Law Practice Management Section - Marketing Resources
  Links to publications and articles recommended by the ABA
• Schmidt Marketing
  Sally Schmidt is a well regarded legal marketer based in Chicago. Her website features articles relevant to law firms in North America and Britain.
• The Sugarcrest Report
  The Sugarcrest report is published by an American legal marketing firm. Lawyers looking for sales techniques will benefit from a browse through their online tools.
• The Marcus Letter
  Articles and resources for law firm marketing.

Marketing Websites for other Professions:

• The Association for Accounting Marketing
• The American Marketing Association.
  An excellent site with practical tools and informative articles. Great for the beginner.
• Society for Marketing Professional Services. The U.S. site for the design and building professions.

Recommended Reading - Books:

• Blink by Malcolm Gladwell
  The follow-up to Gladwell's bestselling Tipping Point. Blink offers fascinating insights into why we make efficient decisions based on instinct and feeling vs. cold, rational logic. If you've ever wondered why you connect with some clients and not others, read this book.
• The Complete Guide to Marketing Your Law Practice by H.H. Weishar & James A. Durham
  Creative approaches from people who understand the practice of law. Available on the ABA website.
• How to be a Rainmaker by Jeffrey J. Fox. A quick and inspiring read for anyone interested in building business.
• The E-Myth by Michael E. Gerber
  A classic. Anyone operating a small to medium sized practice should read this book.
• The 12 Bad Habits that Hold Good People Back - by James Waldroop, Ph.D.
  A consultant to Harvard Business School, Waldroop gently address the self-sabotaging behaviours we have all wrestled with at one time or another in our careers.
  

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